Raptic Retail Package

← ALL WORK

FIG.

01 / 07

COMPANY

Doria International

YEAR

2022

CATEGORY

Define & Brand

SERVICES

Retail package, Branding

FIG. 01

AeroPress Steel Press being pressed into a mug outdoors

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03 · MORE VIEWS

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03 · MORE VIEWS

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03 · MORE VIEWS

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03 · MORE VIEWS

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03 · MORE VIEWS

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03 · MORE VIEWS

Design retail packaging that stands out on a crowded shelf and makes the key selling points easy to scan.

01 · GOAL

Built a bold visual and structural system around product visibility. Curated the product images and cut the copy down to a clear hierarchy that shows the core features first, which set the packs apart and raised the perceived value of the accessories inside.

02 · APPROACH

FIG. 01