A small studio with long production experience behind it.
—— THE STUDIO · LOS ANGELES
EDDIE LEE
FOUNDER · DESIGN LEAD
INU takes its name from “I and U”: good design comes from working closely together.
Led by industrial designer Eddie Lee, who has spent more than 20 years taking products from concept through production, ten of them at Doria International. You work directly with Eddie, and specialists in design, branding, and engineering join as the project requires. Most of our clients are brands without an in-house design team, or teams that need extra hands for a season.
+ INDUSTRIAL DESIGN
+ PACKAGING
+ BRAND
COLLABORATORS
Art direction, branding, and engineering, when a project needs them.
Erin Kim
ART DIRECTION
Felix Tsoi
INDUSTRIAL DESIGN
Yohan Moh
INDUSTRIAL DESIGN
Dean Ellers
BRANDING
01 REVIEW
A second set of eyes
Send a sample, a CAD file, or a render. We mark up form, materials, finish, and anything the factory will struggle with.
+ SAMPLE REVIEWS
+ MATERIALS & FINISHES
+ DESIGN FOR MANUFACTURE
02 DEVELOP
Concept to production
We develop the design through sketches, renders, and base CAD, then work alongside engineers through handoff and production.
+ INDUSTRIAL DESIGN
+ ENGINEERING HANDOFF
+ PRODUCTION SUPPORT
03 LAUNCH
Bring the product and brand together
We create packaging, retail displays, and exhibition spaces that carry the product’s identity into its launch.
+ PACKAGING & ARTWORK
+ RETAIL DISPLAYS
+ TRADE SHOW BOOTHS
WAYS TO WORK TOGETHER
Pick the scope. We match it.
BRANDS
Have a project in mind?
CONTACT
