Summary

Goal: Develop the first rugged protective case for the Apple Watch that seamlessly complements its premium design and sets a new industry standard.

Approach: Engineered using TPU material molded precisely with CNC-anodized aluminum frames, we created a case that mirrored the sleek aesthetic of the Apple Watch while adding robust protection. This innovative combination offered users a durable solution without compromising the premium look and feel of their device, leading to the product becoming the best-selling Apple Watch case globally.