Summary

Goal: Rapidly expand Belkin’s lineup of iPod and iPhone cases with cost-effective, appealing designs to dominate the growing accessory market.
Approach: Designed a series of cases using sewing-based manufacturing methods, enabling faster production timelines and lower costs. This allowed Belkin to respond quickly to market trends, deliver fresh styles in various colors and finishes, and secure a leading position in the mobile accessory space during this pivotal period.